What is in your stocking this Christmas?

What is in your stocking this Christmas?

Fancy more than a toy car in your Christmas stocking this year?

So what’s on your Christmas list- a new drill, a warm jumper, perhaps some new pants and socks or smellies wouldn’t go amiss?

But if you’re in the marketplace for a new car, Christmas and the period around New Year might just be the perfect time to hit the forecourts.

This is because most people’s minds - and cash reserves - are usually occupied with the festive season, making the purchase of something big and expensive, like a car, less of a priority.

Meaning us as car dealers, have still got quarterly sales targets to hit, that places you, the potential buyer, in a great position to bag a bargain.

A perfect storm

There are a few reasons why we as car dealers are eager to shift cars around this time of year.

As we’ve discussed, forecourts are relatively quiet, especially compared to the bumper months around September and March when buyers flock in their droves to peruse cars with new registration plates.

September and October are busy months for us, so an influx of part-exchanged and ex-lease cars arrive on the marketplace.

That combination of abundant supply and diminished demand makes for perfect deal-hunting conditions…

Whether you’re going used or new, go to the dealership armed with a target price. In order to establish the value of your car please use the following link to get a quick guide price. 

Try to stick to this as it is not in anyone’s interest to sell you a car you can’t afford. You should also manage your expectations.

Waltzing in to the dealership and expecting a whopping 50% discount isn’t realistic. But float a few suggestions- our sales team aren’t easily offended! Price matching like-for-like is a good place to start. Just give us the opportunity to make wrapping up at Christmas just a little more challenging.  


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